Public Information Officer**INTERNAL POSTING**
Institution: Peralta Community College District
Location: California, United States
Posted: 04/10/2019
Application Due: 00/00/0000
Type: 40 hrs/week 12 month

Peralta/College Information

Laney College

Laney College, in the heart of vibrant, multicultural downtown Oakland, features the cosmopolitan atmosphere and human energy of a big-city university. Laney is adjacent to the Oakland Museum of California, blocks from historic Chinatown and a pleasant stroll from Lake Merritt.

Since 1948, Laney has provided educational opportunities to students throughout the East Bay and beyond. Serving approximately 14,000 students each semester, Laney reflects the incredible diversity of the community that surrounds it and provides opportunities to traditionally underserved populations. Dozens of languages are spoken on Laney’s campus each day.

The school boasts a proven track record of success with exceptional educational programs. The college was given full accreditation by the Accrediting Commission for Community and Junior Colleges (ACCJC) in summer 2009 – a distinction awarded to only five community colleges out of the 27 reviewed that year. In addition, Laney ranks among the top community colleges in California in transferring students to U.C. Berkeley.

Benefits Information


The Peralta Colleges proudly offers a competitive and comprehensive core of work-life benefits. The value of the employer contribution towards your benefits may increase your total compensation by as much as 47%.  Benefit-eligible employees have access to coverage for themselves and eligible dependents:

• Medical, dental, vision, prescription drug insurance coverage*

• Life insurance of 150% of your income up to $100,000.

• Long-term disability coverage.

• Employee Assistance Program.

In addition to your own contribution, Peralta also contributes 18.062% of your salary to the California Public Employees Retirement System (CalPERS).  Effective January 1, 2013, the PEPRA (Public Employees’ Pension Reform Act) went into effect. Changes have been implemented as a result of the adoption of this legislation that impact new and existing employees enrolled in CalPERS. A summary of those changes is available at For further up to date information on CalPERS retirement eligibility and PEPRA, please visit the website at The CalPERS member handbook is available at, please visit the website at  After 10 years of creditable service, medical benefits in retirement are extended until age 65.

Other voluntary benefits include:

• Flexible benefit plan participation in the Medical Reimbursement Plan, Dependent Care Reimbursement Plan (under tax code 125)

• Pre-tax commuting expenses (under IRS code 132)

• Tax-deferred plan participation in the 403(b) and 457 plans

• Credit union membership

• Prepaid legal plan participation 

• Additional Life Insurance for yourself, spouse or children

  • Kaiser and United Health Care Dental are fully paid by the District.  Other plans require employee contribution.  Subject to change.

Job Title

Public Information Officer**INTERNAL POSTING**

Time Base

40 hrs/week 12 months/year


Salary Range: $5,219 - $6,322/Month, Hiring Range: $5,219 - $5,742/Month

Position Type



President's Office (501)

Job Description Summary

This vacancy is open ONLY to current regular and hourly employees who are members of SEIU Local 1021. Per new Article 8.7 of the Local 1021 hourly contract, this job is being posted for ten (10) working days.

Under direction of the College President, the Public Information Officer performs professional work in the coordination, development and implementation of the College’s public information program.

This is a categorically funded position. Continuation of the position is contingent upon refunding of student equity funding.

Duties & Responsibilities

Any one position may not include all of the duties listed nor do listed examples include all tasks which may be found in positions of this class. To perform this job successfully, an individual must be able to perform each essential duty of the position satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions required for the position.

• Assists the college president in preparing for community and media events.

• Provides information to college faculty, staff, administrators and students about public events, classes and other campus-related news.

• Plans, organizes, coordinates and promotes the college’s public information program.

• Researches, gathers information, write and edit articles, news releases, public service announcements (radio and television), news/feature stories, staff newsletter, production outlines, and other materials for review and/or approval of the President.

• Writes, designs, layouts, edits, proofreads, and coordinates the publication and distribution of college publications, including college catalogs, college class schedules, handbooks, brochures, flyers, and advertising copies.

• Coordinates and arranges interviews with faculty, staff and others to promote Laney College.

• Maintains liaison with local, state and national print and electronic media sources, as directed.

• Performs active media relations outreach, including college stories pitched to media, press releases, media packets, public service announcements as needed and placement of calendar/community events items.

• Responsible for various college marketing target lists.

• Represents the College at public and private sector meetings and events related to community college relations, as directed.

• Coordinates, organizes and participates in community outreach activities that include public speaking and giving presentations at community, business and education events.

• Uses a personal computer utilizing desktop publishing, graphics programs and related software to produce college graphics displays/material.

• Assists with college public displays, booths, special events, receptions, and other outreach activities, including developing an outreach/speaking schedule for managers.

• Maintains and produces a college calendar of events.

• Develops/updates sections of the college website.

• Assists in the coordination of printers, commercial artists, engravers and graphic artists, obtaining estimated and production bids from vendors.

• Assists with brochure, handbook, flyer, schedule and catalog production, and distribution.

• Prepares and maintains publication budget, and reviews college publications for coast effectiveness.

• Coordinates college satisfaction and staff recognition programs.

• Chairs and participates on college committees as required.

• Maintains media and college archival files.

• Trains and supervises clerical and student employees, as required.

• Performs other related duties as assigned.

Minimum Qualifications

1. Education equivalent to a Bachelor’s degree from an accredited college or university in journalism, public relations, communications, English or related discipline, and two (2) years of paraprofessional or professional experience involving organizing, administering, coordinating or promoting a public information program, including experience in media or public relations, newspaper, radio or television journalism, composing news releases and articles; or an equivalent combination of education and qualifying experience that could likely provide the desired knowledge and abilities.

2. Excellent command of correct English usage, grammar, composition, vocabulary, spelling and punctuation.

3. Knowledge and proficiency in the operation and use of personal computers utilizing desktop publishing, PageMaker, Microsoft Word, spreadsheet, database management software programs, and the Internet; ability to operate scanners, laser printers and other related hardware.

4. Knowledge of media organizations and public relations, marketing and information methods.

5. Knowledge of photographic, audio and video equipment.

6. Applicant must have demonstrated cultural competency, sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, and ethnic backgrounds of community college staff, faculty, and students.

Desirable Qualifications

1. Three to five years of professional experience involving organizing, administering, coordinating or promoting a public information program, including experience with media or public relations, newspaper, radio and television journalism, composing news releases and articles.

Knowledge of:

• Principles of program planning, management, administration and budget preparation and control;

• Techniques of preparing, producing, and disseminating information, utilizing all major media principles and the techniques of establishing and maintaining good relationships with news media and other public groups;

• Current trends in advertising and marketing;

• Activities and interests of community groups and student organizations;

• Newspaper, radio, television and other communications media resources;

• Basic principles of supervision;

• Terminology, procedures, theory of graphics and printing.

Ability to:

• Plan, organize, direct, and administer an effective public information program;

• Prepare clear, concise and effective articles and publications;

• Prepare and administer program budgets;

• Communicate clearly and effectively with staff and members of the media, both orally and in writing;

• Write, edit, and prepare for publication news releases and articles about college activities;

• Analyze situations accurately and adopt an effective course of action;

• Direct, supervise, train and evaluate program personnel;

• Establish and maintain cooperative relationships with those contacted in the course of work.

Environmental Demands

• occasional work performed alone

• constant work around and with people

Other Requirements


• flexibility or ability to respond to multiple demands


• occasional standing, walking, stooping, kneeling, squatting, and climbing stairs

• occasional lifting and carrying up to 15 lbs.

• occasional pushing and pulling up to 20 lbs.

• occasional twisting of body

• occasional use of manual dexterity

• occasional use of tactile acuity

• occasional use of visual acuity from a distance, with depth, and for color

• frequent work at a rapid pace

• frequent reaching, high, low, and level

• frequent audio acuity at all ranges, including speech

• frequent visual acuity for reading

• constant sitting

• constant use of clear oral communication

Tools & Equipment Used

• Standard Office Equipment

Application Deadline Date

April 10, 2019

Open Date

Application Information
Online App. Form: